Why now
Email got more valuable in 2026. It also got a lot harder.
Paid traffic is rented. Your list is owned. But the rules for reaching an inbox, and for proving what email earns, changed. Most brands and agencies never caught up.
Full enforcement of bulk-sender rules since November 2025. Unauthenticated mail can be refused at the server.
Since May 2025, Microsoft rejects non-compliant mail from domains sending over 5,000 a day.
Apple's Mail Privacy Protection inflates more than half of all opens. Reports built on opens are guessing.
Klaviyo itself says attribution doesn't prove causation. A holdout test does.
Klaviyo's 2026 research: only 13% of consumers fully trust AI. Emails built on your own customer data still earn.
When a customer runs out and nothing reaches them, the reorder goes to whoever shows up in their feed next.
had no signup popup. 972 of 1,302 Shopify brands doing $50K+ a month with Klaviyo installed, checked on their homepage.
had no DMARC record, the security setting Gmail, Yahoo and Outlook require from bulk senders. 188 of the same 1,302 brands.
Sources: Gmail enforcement · Microsoft · Litmus · Klaviyo on attribution · Klaviyo AI report · Acquisition Labs scan of US Shopify brands on Klaviyo, September 2026.
What we build
Pretty templates don't fix a spam folder.
The work that moves email revenue is the part most agencies skip. That is where we start.
What most email agencies sell
- Templates and copy
- The same newsletter to the whole list
- One 30-day reminder for every product
- Open rates and attributed revenue in the report
- Your account, run in their name
What we engineer
- Authentication, warmup and inbox placement before the first send
- Segments by purchase cycle, product and engagement
- Reorder timing per product, from your own order data
- Incremental revenue from a holdout, plus LTV and cohorts
- Everything built in your account. You own all of it
The engine. We do all of this for you.
- Inbox firstSPF, DKIM, DMARC and BIMI on your sending domain, warmed up, and placement checked every month.
- Your own audienceA popup that asks one question first, then collects email and phone, with email and SMS consent captured right.
- Replenishment, timed per productReorder reminders set to when each product actually runs out, not a generic delay. Personalized, in your voice, never robotic.
- Deep segmentationBy purchase cycle, product, subscription and engagement. Inactive subscribers suppressed to protect your domain.
- One journeyEmail, SMS and retargeting fed from the same segments, from welcome to winback.
- Proof, not attributionA locked baseline and a holdout group, so you see the revenue email created. LTV and cohort curves every month.
Our work
Six flows live before the first ad dollar.
Flora & Fire, a direct-to-consumer rose brand, is launching with its owned channel built first: the popup, six flows and the launch campaigns to its waitlist. Designed to the brand, written in the founder's voice.
The offer
Live in 21 days. Paid for when it works.
Popup, welcome, abandoned checkout, abandoned cart, browse abandoned, post-purchase and winback. Built in your Klaviyo account. You own all of it.
- Day 1
Your sending domain authenticated and inbox placement checked.
- Day 7 to 21
Popup and welcome flow live by day 7. All six flows live by day 21.
- Every month
You pay only in months email and SMS revenue beats your locked baseline.
- After
Campaigns, tests and new flows as you grow.
One fee for the build. After that, a monthly fee charged only in months your email and SMS revenue beats its baseline. A flat month costs you nothing.
We lock your baseline from a normal 60 days before we start. Every month we report Klaviyo-attributed email and SMS revenue against it. No lift, no fee.
See it before you pay
Your popup and your first email, rebuilt in your brand.
Before any call, we rebuild your signup popup and the first email of your welcome flow in your fonts, colors and logo. Yours to keep either way.
Request yoursBuilt for
Founders of replenishment brands doing $100K to $500K a month.
- Products that run out: skincare, supplements, coffee, pet food
- Shopify store with Klaviyo installed
- Spending on paid ads, with email under 15% of revenue
- 2 spots left this month
FAQ
Questions founders ask on the call.
How do you prove the revenue is real?
We lock a baseline before we start and keep a holdout group that never gets the new flows. The difference between the two is the revenue email created, not just what Klaviyo credits to it.
How does "pay only when it works" work?
You pay one fee for the build. After that, the monthly fee is charged only in months your email and SMS revenue is above the locked baseline. Numbers depend on your size; we share them on the call.
What exactly is the baseline?
Klaviyo-attributed email and SMS revenue from a normal 60 days before we start, locked on day one. Any month at or below it costs you nothing.
Do we have to switch platforms, or give up our account?
No. We build inside your Klaviyo account. You keep admin access and own everything we build, including if you stop working with us.
Why start with deliverability?
Gmail, Yahoo and Outlook now reject mail that isn't authenticated properly. Every flow and campaign after that depends on reaching the inbox, so it comes first.
What do you need from us?
Access to Shopify and Klaviyo, your brand assets, and one 30-minute kickoff. We handle the rest.
Let's see what your email should be bringing in.
30 minutes. We'll show you where your list leaks and what it's worth to fix it. 2 spots left for this month, because the founder runs every account.
Book a 30-minute call